Saturday, September 25, 2010
Craft Beer
The Sun website picked up a Chicago Tribune article on craft beer today, entitled "Craft beer market draws attention of big breweries". There's nothing new in there (it could have easily been written in 2005, only without the focus on recession), but there is one epic fail: there's not a single quote from a craft brewer! The writer quotes PR people from Diageo, Tenth & Blake (MillerCoors), and several industry publication sources, but fails to talk to anyone from the other side of the story (have you ever met a craft brewer not willing to talk?). Sigh.
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1 comment:
"There's nothing new in there (it could have easily been written in 2005"
Or 2000. Or 1995. Only Coors has been able to do it successfully.
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